When it comes to high-performance beauty products, you don’t need to shop at Sephora to achieve stunning results. The best-kept secret? Beauty products Walmart offers are not only more affordable but rival the quality of luxury brands. From foundations and primers to lipsticks and highlighters, Walmart provides a budget-friendly way to upgrade your beauty routine without spending a fortune.
In this post, we’ll highlight 10 affordable beauty products Walmart carries that perform just as well as high-end items from Sephora—each one under $20.
1. Maybelline Fit Me Matte + Poreless Foundation – $7.97
A cult-favorite, this foundation offers smooth, matte coverage and minimizes pores. Ideal for oily or combination skin types, it’s available in a broad shade range. Comparable foundations at Sephora retail for over $30, making this a standout value.
2. e.l.f. Poreless Putty Primer – $8.00
This hydrating primer creates a flawless canvas for makeup. With squalane to nourish skin, it offers a similar finish to Tatcha’s $50 Silk Canvas Primer—making it one of the best beauty products Walmart shoppers can buy on a budget.
3. L’Oréal Voluminous Lash Paradise Mascara – $9.94
Get bold, full lashes without paying premium prices. This mascara adds volume and length, offering a dupe for Too Faced’s $28 Better Than Sex Mascara.
4. Maybelline SuperStay Matte Ink Lipstick – $7.94
Offering up to 16 hours of wear, this highly pigmented lipstick competes directly with $24 luxury options. It’s transfer-proof and comes in a range of trendy shades.
5. e.l.f. 16HR Camo Concealer – $6.00
Delivering full coverage that lasts all day, this concealer covers blemishes and dark circles at a fraction of the cost of high-end brands like NARS. It’s a standout among beauty products Walmart fans rely on daily.
6. L’Oréal True Match Lumi Glotion – $12.94
This glowy skin enhancer offers a radiant finish similar to premium illuminators costing over $35. Use it alone or mixed with foundation for that dewy look.
7. Maybelline Instant Age Rewind Concealer – $9.94
Say goodbye to dark circles and fine lines. This concealer brightens and smooths, giving a refreshed appearance similar to Tarte’s Shape Tape, but at less than half the price.
8. e.l.f. High Definition Powder – $6.00
A setting powder that blurs and controls shine all day. With a silky texture and strong performance, it’s an affordable alternative to the $40 Laura Mercier Translucent Powder.
9. L’Oréal Infallible Pro-Matte Liquid Lipstick – $9.97
Offering 24-hour wear, this matte liquid lipstick packs bold pigment and durability. It competes well with Sephora favorites from brands like Kat Von D.
10. Maybelline Baby Skin Instant Pore Eraser – $7.97
This primer smooths skin and minimizes pores for a flawless base. It’s a popular dupe for Benefit’s $32 POREfessional Primer, making it a must-try among beauty products Walmart has on shelves.
Final Thoughts: Why Beauty Products Walmart Offers Are Worth It
You don’t have to sacrifice quality for affordability. With brands like Maybelline, e.l.f., and L’Oréal, the beauty products Walmart stocks provide top-tier results for a fraction of what you’d pay at Sephora. Every product listed here is under $20, making it easy to build a full makeup routine without breaking your budget.
Before your next beauty haul, visit Walmart Promo Code to explore even more deals and verified promo codes. Whether you’re looking for savings on your everyday favorites or want to try something new, our curated list of brand discounts helps you save even more on top of Walmart’s already low prices.
